Samuel Onuha

“I am not where I am because of luck. I am where I am, because I took risks others weren’t willing to take.The world rewards the risk-takers. It always has. It always will.”

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Who is Samuel Onuha

My name is Samuel Onuha. A 25-year-old selfmade millionaire living in Amsterdam and Dubai. I wasn’t born rich. In fact, I grew up in a small village in the Netherlands with nothing. I moved from being broke to changing my life entirely in just a few years.

Starting out I had just one goal in mind, and that was freedom. I quickly understood that to truly be free you needed to have money… So yes, I wanted to become rich.


I began my online business journey at 18 years old and still in school. Back then everyone was skeptical about making money online, it was very new and not accepted. Nobody supported what I was doing and said that I was destined to fail, to me as a stubborn kid this simply adding fuel to the fire. I hated school so much that after having my first small success, I straight away dropped out. It was the best decision I made in my life.

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From Humble Beginnings

Samuel Onuha's journey began in a small village in the Netherlands, where resources were limited but his dreams were boundless. Driven by a passion to break free from the ordinary and create something extraordinary, Samuel embarked on an entrepreneurial path at a young age. With a clear vision and unrelenting determination, he launched his first business, Icon Amsterdam, from the ground up.

Facing numerous challenges, from financial hurdles to skepticism from those around him, Samuel's belief in his mission never wavered. Through hard work and innovative thinking, Icon Amsterdam quickly gained recognition as a high-end fashion brand, redefining the urban apparel market. Samuel's story is one of perseverance and the relentless pursuit of excellence, inspiring others to follow their own entrepreneurial dreams.

What is Icon Amsterdam?

Icon Amsterdam is a luxury streetwear brand founded by entrepreneur Samuel Onuha. Launched with a vision to redefine modern fashion, Icon Amsterdam blends high-quality materials with sleek, minimalist designs to create apparel that exudes both style and sophistication. What started as a small online venture has grown into an internationally recognized brand, worn by trendsetters and tastemakers across Europe and beyond.

With its roots in Amsterdam, the brand is inspired by urban life, combining comfort with cutting-edge aesthetics. Icon Amsterdam offers a curated collection of clothing designed for those who value quality and timeless style. Each piece reflects a commitment to craftsmanship, featuring premium fabrics, bold silhouettes, and subtle details that set it apart in the crowded streetwear market.

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Coaching with Samuel Onuha

Over the years, Samuel Onuha has not only built a successful business empire but also dedicated himself to helping others achieve their own entrepreneurial dreams. Samuel’s coaching is designed for individuals who are passionate about breaking free from the traditional 9-to-5 grind and building a profitable online business. Through his coaching program, Samuel offers:

Personalized Business Strategies
Real-World Experience
Ongoing Support
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